LinkedIn setup

As part of this process, you will require the following:​

Eloqua administrator account access ​

Installation

If you haven't already done so, install the product

*Installation links will be provided by your account manager

Location

  • After installation, a new “LinkedIn” step is available within your Campaign or Program steps menu (to the left of any campaign/program).​

  • If you cannot see the connector – click the ‘expand’ icon twice to show all steps.

Please Note:

If you cannot see the connector – click the ‘expand’ icon twice to show all available steps.

Configuration

To access the connector configuration, please follow the instructions below:​

  1. Add the step to the canvas​

  2. Double click on the created step to load the step information (see image to the left)​

  3. Click the ‘Pencil’ icon ​

  4. Click ‘Let’s Go!’ on the pop-up.

Please Note:

This connector does not have any Administration settings

User Instance

Individual Instance: Message​

This tab allows you to view and manage the details relating to the WhatsApp instance:​

  • A/B Testing​ ​

  • Message ​ with field merge, CDO field merge & personalised URLs​

Individual Instance: Stats​

This tab allows you to view information in relation to the performance of the specific instance.​

  • Outcome​

  • Results during a specific timeframe​

  • Split test comparisons

Examples

The process is as follows:

  • Starts with an always-on segment, so you set it once and it keeps synching new target contacts​

  • Each contact is sent a LinkedIn message that can include field merging and personalized URLs​

LinkedIn Checklist

Step by Step Checklist

  • Install the JAF main app​

  • Install the specific LinkedIn component​

  • Expand the element selector on the canvas to locate the LinkedIn connector and select the star to ensure ​ it will be shown on all levels of the menu​