We can have a step in our Eloqua campaign which synchs individual contacts to a targeting-list within your Google AdWords account.
Then you simply log into Google AdWords and select the audience (or audiences) you want to target with each advert!
YouTube uses the same platform, so can be targeted with the same lists.
Here's how it works:
To start, you place our Google Ad-Targeting action onto your Campaign Canvas.
Then simply right-click then click 'configure' to show the options:
This section shows all of the audience targeting lists in your linked Facebook Advertising account.
Simply select which audience you want to add your contacts to (or remove them from).
Click the more (three dots) icon to see options that let you create Google Adwords targeted audiences directly from Eloqua.